Oraculum, a Czech niche perfume brand, is entering a new phase of its existence. The rebranding is not about a more appealing packaging, but rather the need to define a clear identity and express the shift that has naturally occurred within the brand and in its perception by customers.
One of the most prominent carriers of this transformation is the Santalist perfume – a fragrance that was at the birth of the brand's new visual and conceptual image.
From a personal wish to a brand with a clear character
Oraculum began as a personal project – founder Renáta Muchová’s desire to create a fragrance that would capture her inner world. As the brand grew, the need arose to clearly define not only its direction but also its visual language.
"In the beginning it was purely personal. Today we have our own tone, aesthetic, and responsibility for what we offer and how we talk about it."
After three years of development, it was time for a change. Not “a little bit of each”, but a unified identity that truly reflects who we are – and who we want to be.
A big thank you goes to Elena Smirnova and Anna Sun, who created a compact whole with a clear language from our visions – a visual language that is solid, confident and ours.
Santalist as a symbol of inner force
Santalist , based on sandalwood, represents a combination of calm, continuity and understated strength. This fragrance has become a natural symbol of Oraculum's transformation. It quietly shows where the brand is heading: towards greater maturity, simplicity and self-confidence.
Santalist is now available in a 10ml format , allowing the brand to respond to the needs of customers looking for more practical fragrance options for everyday life. It is a strategic move that combines the quality of a niche perfume with flexibility and mobility.
Change as part of growth
The campaign that accompanies the transformation is called "Change is not a sin." The apt slogan expresses the brand's philosophy: not to be afraid of development, to admit to the shift, and to consciously choose who we want to be in the future.
The change in identity, including a new logo, typography and visual aesthetic, is not a cosmetic decision but a result of natural growth. The brand is setting new expectations – and at the same time confirming its authenticity.
📌 Santalist (10 ml and 50 ml) is available on:
www.oraculum.store/products/santalist-1